A Place for Modern Miracles! Over 20,000 Babies Born.
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A Place for Modern Miracles! Over 20,000 Babies Born.
welcome to f.i.r.m.
The Florida Institute of Reproductive Medicine (F.I.R.M.) has helped families in the Jacksonville South (Baptist South) area grow with compassionate, leading-edge reproductive care. Wherever you are in your journey, we’re here with answers, hope, and support.
About Us
At F.I.R.M., healing begins with how we treat you. Grounded in our “3 C’s” philosophy of care, cost, and convenience, our board-certified reproductive specialists and dedicated care teams strive to provide personalized support, industry-leading services, and transparent pricing designed around your needs. Recognized among the top infertility programs in the nation and trusted by thousands of families across North Florida and Southeast Georgia, we believe that when you feel seen, supported, and empowered, real possibility begins.
meet our team
From board-certified reproductive endocrinologists to skilled surgeons, embryologists, and nurses, our team is dedicated to advancing reproductive medicine while providing personalized care tailored to your needs.
Kevin Winslow M.D. has been the Director of the Florida Institute for Reproductive Medicine for over 21 years. Dr. Winslow completed his residency in Obstetrics and Gynecology at the University…
Dr. Teresa Erb is a member of the American Society of Reproductive Medicine (ASRM) and fellow of the American College of Obstetrics and Gynecology (ACOG). She is board certified in obstetrics…
Dr. Adrienne Gentry is board certified in Obstetrics and Gynecology and Reproductive Endocrinology and Infertility. She is a member of the American Society of Reproductive Medicine and…
Dr. Viji Sundaram is a member of the American Society of Reproductive Medicine and a fellow of the American College of Obstetrics and Gynecology. Her areas of clinical interest include:…
treatments & services
Whether you’re just beginning your fertility journey or exploring advanced options, F.I.R.M. offers a full spectrum of services including IVF, egg and embryo donation, robotic surgery, fertility preservation, and more. As one of the most cost-efficient IVF programs in the nation, we accept most insurance plans, offer five convenient North Florida and Southeast Georgia offices, and are based in Jacksonville, FL.
resources for patients
Your fertility journey can feel overwhelming, but you don’t have to navigate it alone. Explore financial resources, instructional videos, and healthy lifestyle tips created to support and empower you.
testimonials
From board-certified reproductive endocrinologists to skilled surgeons, embryologists, and nurses, our team is dedicated to advancing reproductive medicine while providing personalized care tailored to your needs.
Dr. Winslow, Patty & Staff,
You all have helped make our dreams come true. We welcomed a healthy baby boy into our lives in April with your help. He is perfect in every way and we are truly blessed. We will see you all in a few years!
Love,
J. & L.C.
Dr. Winslow,
Infertility started out bitter, but slowly became purely sweet. IVF was worth every dollar, every mile, every second.
What kept me going in all of this was Dr. Winslow. He is methodical, objective, and incredibly smart. And efficient – oh boy! He didn’t give me time to get down on myself and start the “what ifs” – which is what I needed. He was always 2 (3? 4?) steps ahead which gave me peace and let me trust the process.
From the bottom of my heart, my soul, I am grateful to have found Dr. Winslow and FIRM.
Thank you for sharing this with him.
R H.
Dr. Winslow,
We cannot thank you enough for the miracle that you have brought to our lives. We tried for 2 years to get pregnant on our own, and then tried for a tad less than a year at another clinic. Incredibly, after one visit with you and your team we have our first pregnancy. We truly cannot believe it and are indebted to you and your practice.
To you and your team, we wish you nothing but the best, and hope that we can try again soon! From the bottom of our hearts.
Thank you so much!!
T., D.L.
Our Jacksonville South Location
14540 Old St. Augustine Rd, Ste 2503
Jacksonville, FL 32258
(904) 262-5992
Fax: (904) 262-5558
Our office hours:
Our office hours are 7:30 am – 4:00 pm Monday through Friday;
We close for lunch from 12:15 pm – 1:00 pm each day.
news & insights
Stay informed with the latest news, helpful insights, and expert perspectives from the Florida Institute of Reproductive Medicine. From recognition in Newsweek’s America’s Best Fertility Clinics to trusted guidance on topics like IVF safety and fertility preservation, our blog brings you clarity, hope, and real-world support every step of the way.
Frequently Asked Questions
Find quick answers to common questions about our services, process, and support. Explore the topics here to get the information you need, or reach out to us directly for personalized assistance.
Trying to get pregnant can be emotional and confusing, especially if it’s not happening as expected. There are many possible reasons:
Knowing if and when you’re ovulating is key if you’re trying to get pregnant. Some of the most effective ways to tell if you’re ovulating are to:
If you are not testing positive for ovulation,the best first step if you haven’t seen a specialist yet is to see your OB-GYN. They can confirm if you’re ovulating through blood tests or ultrasound. Check for common causes like PCOS, thyroid issues, hormone imbalances, and even prescribe basic medications to help trigger ovulation if appropriate.
If you’re under 35, try for 12 months of regular, unprotected sex. For ages 35-39, try for 6 months, and if you are older than 40, see a fertility specialist immediately and don’t wait months while trying.
It depends on your specific situation—factors like age, fertility issues, and how long you’ve been trying. Usually, we suggest trying IUI first if there are mild fertility problems, then IVF if IUI doesn’t work or if there are more complex issues. We can help you decide the best option for you.
At F.I.R.M.,we are transparent about our pricing. (link to Cost & Coverage page) And most major insurances are accepted, including Tricare. Plus, we offer a 10% discount for military and public service personnel. Financing is provided through LendingClub Patient Solutions.